Reflections on Altitude Design Summit 2012

January 22, 2012


Additional images by Justin Hackwork and b.a.d. photography

Last week I flew to Salt Lake City, Utah to attend the 2012 Altitude Design Summit. It’s a professional conference for those of us in social media focused on the design, style and creative space.

At least that’s the official definition of it.

What really defines this bootcamp for your creativity, design and writing passion is the cocktail of inspiration, reality checks, hardcore skills, collaboration, intelligent discourse, style, laughter and lightbulbs. And food.

But the lightbulbs and reality checks? Oh, man. Those are the stuff.

Blogging is hard work. It may look easy and fun (and, make no mistake, it’s a blast), but “easy” is an illusion – to the readers and to those that want to start this adventure. It’s art and science and me and you and magic all at once but it’s not the kind of magic that just HAPPENS.

There was a panel I attended that had a slide by Meg from A Practical Wedding that simply said,

“There is no G-d in the machine.”

Truer words have never been shared. No matter what job or niche or project or industry you work in, there is only hard, continual, focused work.

I needed to be reminded of that even after doing this for six years.

These conferences are not to promote and stroke egos. They are for learning and sharing and understanding we are accountable to DO BETTER. Our readers are earned. Our relationships with them and the brands we choose to work with are holy.

Every comment has meaning, every tweet is a conversation, every post shared with friends or family is a gift. Honor that. DO BETTER.

The collage up above is made up of images and moments from the conference itself. I had some extraordinary opportunities while I was there and some of the images hint at a few of them.

But, don’t worry. I can’t wait to share them.

Life List Item: Attend Alt Summit. CHECK.

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2 Responses to “Reflections on Altitude Design Summit 2012”

  1. Roxanna (Miguelina) Says:

    It sounds like such an amazing conference. I want to go someday.

    • Pam Says:

      It is tremendous. I totally thought of you while I was there – it’s such a great fit for you. Buy your ticket and let’s go! I’m totally going back.