Look Again: Lacoste SS2012

September 20, 2011


Those of us “of a certain age” have a nostalgic affinity for Lacoste and its little preppy alligator. We remember sporty, popped collars, bright stripes and, possibly, our first kiss.

(Don’t tell my parents.)

But look again. The crocodile is a little smaller, they’ve infused a bit more “frenchness” of the brand – and they’ve softened it with silk. Well cut pants, a health dash of sex appeal and chic – and you have the newest incarnation of Lacoste.

Here are some favorite looks.

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