A Focus for the Voice

July 19, 2010


Thanks to all of you who gave me feedback on what the hell it is I do here.  I think there is a difference between why and what I write and why you come here — and I wanted to understand that.  You helped me clarify some things in my own mind for that I am truly grateful.

For all the talk around the blogosphere these days about brand and mission and purpose and authenticity and marketing I’ve found that I don’t really always fit that model – and that’s okay.  This place is more of a discussion – sometimes it’s with you and sometimes it’s just with myself.  But this beginning task has helped me think through some focus for this outsidevoice of mine – and that’s a good thing no matter where this site ends up.

So here is my mission statement:

…When I close my eyes my life is a magazine editorial.  Styled for ease and elegance and a hint of audacious.  Full of information that makes you think and full of stories that make you laugh.  Like the type, things are pretty black and white around here.  Come join the table – bring a good argument, a great cocktail and an evening bag full of wicked and you’ll fit in just fine…  

I am taking part in the 31 Days to Build a Better Blog Challenge.  This is Day 1.

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9 Responses to “A Focus for the Voice”

  1. Kristina Says:

    Oh wow… your mission statement is deep and sophisticated, yet still deliciously inviting. I love it!

    I’m also taking part in #31DBBB 🙂 This first task is definitely a great jump start to the ProBlogger program, because it forces us all to focus.

    • Pammer Says:

      Dude, can I hire you to be my marketing rep? Wow. 🙂 Thank you for the kind words – this challenge is interesting, isn’t it? Hope you’re enjoying it!

  2. Texasholly Says:

    I think that turned out beautiful!
    And now we need to make the t-shirts.

  3. Jonathan Says:

    Perhaps I should take part… I don’t know though… it’s something ELSE to do, isn’t it

  4. marymac Says:

    LOVE your blog and can’t wait to meet you at BlogHer! DM me on twitter so we can swap cell numbers and I can deliver your mug/Bandz!

    😉 cheers!

  5. Jorja White Says:

    excellent mission statement. i think there is a fine balance in all of this between remaining who we are on our blogs and trying to be successful with our blogs. it can just turn into one more thing that we try to contort ourselves into instead of just THE thing that we let ourselves be…okay, that probably didn’t make sense, but it sounded better in my head. anyhoo…your mission sounds damn good to me and i’ll have my wicked and all with me at blogher so please be my friend! 😉